Algorithms are everywhere, knowingly or unknowingly we have to interact with hundreds of algorithms daily. As a content creator or marketer, you have to be able to use these algorithms to your advantage. No matter how good your content if it can’t reach the intended audience it won’t generate any leads. I have a fair bit of experience (4 years) in developing and optimizing algorithms for big multinational corporations. Although it is impossible to know proprietary information regarding specific algorithms there are general guidelines you can figure out to better optimize your content for algorithms.